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** WINNER OF THE SABEW BEST IN BUSINESS BOOK AWARDS 2025 FOR BUSINESS REPORTING **

* UPDATED TO INCLUDE A NEW EPILOGUE *

What if the greatest business success story of the twenty-first century was hiding the West's gravest mistake?

For two decades, Apple poured billions into China, training millions of workers and building the most advanced supply and manufacturing system in history. But those same investments transferred knowledge, skills and power, handing China the tools to challenge America's dominance and putting Apple in the middle of a new Cold War between two superpowers.

Based on hundreds of exclusive interviews, Patrick McGee's gripping exposé reveals Apple's vulnerability for the first time - and shows how one company's triumph inadvertently reshaped the global balance of power.

'Devastatingly clear' New York Times

'Scrupulously reported' New Yorker

'Absolutely riveting' Peter Frankopan

'Disturbing and enlightening' Chris Miller

'This is the best book about Apple ever written' Ben Thompson, Stratechery ",{"_816":835,"_818":848,"_789":1043},"Trade",{"_816":835,"_818":851,"_789":1045},"Simon & Schuster, Limited",{"_816":835,"_818":823,"_789":1047},"UK-B Format Paperback",{"_816":835,"_818":856,"_789":1049},"Paperback",{"_816":835,"_818":859,"_789":860},{"_816":835,"_818":862,"_789":1052},"2026-09-15",{"_816":835,"_818":865,"_789":1054},"480",{"_816":868,"_818":350,"_789":1056},"SEP",{"_816":868,"_818":872,"_789":837},{"_816":868,"_818":877,"_789":837},{"_816":868,"_818":879,"_789":1060},"/ /",{"_816":868,"_818":884,"_789":1062},"29.0",{"_816":868,"_818":888,"_789":1064},"0",{"_816":894,"_818":895,"_789":896},{"_816":894,"_818":350,"_789":896},{"_816":894,"_818":900,"_789":747},{"_816":894,"_818":902,"_789":747},{"_816":894,"_818":906,"_789":907},{"_816":894,"_818":909,"_789":907},{"_816":894,"_818":913,"_789":914},{"_816":894,"_818":916,"_789":914},{"_816":894,"_818":920,"_789":921},{"_816":894,"_818":925,"_789":926},{"_816":894,"_818":928,"_789":926},{"_766":1077},[1078],{"_769":116,"_770":-5,"_130":1079,"_209":1080,"_780":1084,"_786":1085,"_17":1019,"_790":1087,"_792":1088},"gid://shopify/ProductVariant/46338569765061",{"_773":1081,"_775":776,"_130":1082,"_35":1022,"_778":1083},"Apple in China Cover Image","gid://shopify/ProductImage/42767734276293",1342,{"_782":783,"_784":1062},[1086],{"_751":752,"_789":1019},"9781398534391",{"_794":1089},[1090,1093],{"_797":1091},{"_799":116,"_133":1092},{"_751":347},{"_797":1094},{"_799":116,"_133":1095},{"_751":729},{"_130":1097,"_17":1098,"_742":1099,"_761":1100,"_813":1102,"_764":1154},"gid://shopify/Product/8881104847045","Atlas of Finance : Mapping the Global Story of Money","atlas-of-finance-mapping-the-global-story-of-money",{"_35":1101},"https://cdn.shopify.com/s/files/1/0625/6679/3413/files/978-0-300-25305-4.jpg?v=1781057758",[1103,1104,1106,1107,1109,-5,1111,1112,1114,1116,1118,1120,1122,1124,1125,1126,-5,1127,1130,1132,-5,1134,-5,1135,-5,1136,1137,-5,1139,-5,1141,-5,1143,1144,-5,1145,1146,-5,1147,1148,-5,1149,1150,-5,1151,-5,-5,1152,1153,-5],{"_816":817,"_818":17,"_789":1098},{"_816":817,"_818":820,"_789":1105},"WOJCIK DARIUSZ & CHESHIRE JAMES & UBERTI OLIVER",{"_816":817,"_818":823,"_789":824},{"_816":817,"_818":826,"_789":1108},"YALE",{"_816":817,"_818":829,"_789":1110},"WILE",{"_816":835,"_818":836,"_789":837},{"_816":835,"_818":17,"_789":1113},"Atlas of Finance",{"_816":835,"_818":841,"_789":1115},"Mapping the Global Story of Money",{"_816":835,"_818":820,"_789":1117},"Dariusz Wojcik; James Cheshire (Illustrator); Oliver Uberti (Illustrator, Designed by); Panagiotis Iliopoulos; Stefanos Ioannou; Liam Keenan; Julien Migozzi; Timothy Monteath; Vladimir Pazitka; Morag Torrance; Michael Urban",{"_816":835,"_818":846,"_789":1119},"

A unique illustrated exploration of the development of finance that combines data from every part of the world and covers five thousand years of history

\"The book is a lot of fun. Data-fixated readers will enjoy unpicking its main content: a series of elegantly produced maps, graphs and other visualisations. These are eclectic in scope and ambitious in intent.\"--Jonathan Guthrie, Financial Times

From the emergence of money in the ancient world to today's interconnected landscape of high-frequency trading and cryptocurrency, the story of finance has always taken place on an international stage. Finance is one of the most globalized and networked of human activities, and one of the most important social technologies ever invented.

This volume, the first visually based book dedicated to finance, uses graphics and maps to bring the complex and abstract world of finance down to earth, showing how geography is fundamental for understanding finance, and vice versa. It illuminates the people--including Adam Smith, Karl Marx, and John Maynard Keynes--who have shaped our thinking about global finance; brings to life the ways that place-specific histories, laws, regulations, and institutions influence finance; shows how finance relates to innovation, globalization, and environmental change; and details how finance plays a key part in drawing the landscape of uneven development, inequality, and instability.

The Atlas of Finance, with word and image, will change the way you view both your money and your world.

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Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.

As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.

Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.

With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to:

Maximize profitable growth by tracking the right metrics, not vanity metrics.
Acquire the most valuable customers, not just the most customers.
Dramatically increase customer lifetime value with practical, scalable strategies.
Strengthen your brand with modern, profit-driven branding approaches.
Deliver a customer experience your competitors can't match.
Build a culture of rapid testing and innovation that keeps you ahead.

Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .

The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small.

\". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day.\" --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

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The Rules Book

44 Principles to Live, Work and Thrive By

by Mikael Krogerus & Roman Tschäppeler & Gesche Ipsen (translator)