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Acclaimed developmental psychologist David Yeager reveals the new science of motivating young people in this groundbreaking book. It is a must-read for parents, educators and mentors.
___________________________________
'Required reading for anyone who aspires to be a wise influence on the young people they care about.' Angela Duckworth

'One of the most fascinating and important books of the past decade . . . It will change millions of lives.' Carol Dweck

'This book is life-changing . . . a must-read for anyone who works with young people.'
Laurie Santos, Professor of Psychology at Yale University and host of The Happiness Lab podcast

'An important and extremely useful book.' Andrew Huberman
__________________________________________
In 10 to 25, David Yeager explains the emerging science of adolescent and young adult brains to reveal how we can engage, teach and support the young people in our lives. Neuroscientists have discovered that around age ten, changes in the brain spur young people to crave socially rewarding experiences, such as pride, admiration, and respect, and to become highly averse to social pain. This sensitivity to status and respect continues into the mid-twenties. 10 to 25 helps adults to use this science to learn how to encourage young people and avoid frustrating patterns of miscommunication and conflict.

Yeager explains how to adopt the mentor mindset - a leadership style that's attuned to young people's need for status and respect - by following a few highly effective and easy-to-learn practices. These include validating young people's perspectives (rather than dismissing them), asking them questions (rather than telling them what to do), and holding them to high standards (rather than coddling them). Yeager's scientific experiments have shown these practices reduce a wide variety of behaviour problems, including mental health issues, unhealthy eating, stress and purposelessness.

Young people in this age group are poised to learn, grow, and accomplish incredible things - if only we can tap into the basic neurobiological systems that drive their motivation and behaviour. 10 to 25 offers long-term strategies to help nurture well-adjusted, independent, accomplished young adults, and is necessary reading for all parents, educators and mentors.

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Fantastic comprehensive guide for weaning your baby. Whether you're taking the purée led or baby weaning approach, this book is sure to get you well and truly on your weaning journey with ease! - Rebecca Wilson, author of What Mummy Makes

The River Cottage Baby and Toddler Cookbook is a great resource. It's the missing link that connects the River Cottage brand with the early months of complementary/solid feeding. Advocating a responsive, baby-led approach, Nikki Duffy shows how we can make eating together healthy and enjoyable for the whole family. - Gill Rapley, PhD, author of Baby-led Weaning

This cookbook is a gem and was one of my saviours when my kids were little. It is packed with delicious and nutritious recipes to give children the best start in life. - Lucinda Miller, Clinical Lead of NatureDoc, author of The Good Stuff and I Can't Believe It's Baby Food

Nikki Duffy brings the River Cottage ethos to feeding children, and shows that it's never too early to involve the youngest family members in mealtimes.

Her delicious seasonal purées and simple, wholesome recipes put the needs and wants of babies and toddlers first, whilst offering up dishes that will delight adults too. With clear advice on nutrition and weaning, The River Cottage Baby & Toddler Cookbook is the perfect starting point for your child's great food adventure.

Start the day with breakfasts like blueberry pancakes, apple muesli or eggy bread, followed by simple and delicious meals like fishcakes, meatballs, shepherd's pie, home-made pizza, falafel, mackerel pâté, pea risotto or baked fish with tomato sauce. Nice little puddings include baby baked apples, rhubarb crumble and a classic rice pudding.

With an introduction by Hugh Fearnley-Whittingstall, this book puts real food on the table for the whole family to share.

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Queer families have always existed

Even Sappho, the OG lesbian, had a daughter named Cleis, in honour of vaginas everywhere! For centuries, the women of 'The Golden Orchid Society' in Qing-dynasty China were getting married and raising daughters together - platonically, obviously... And Vita Sackville-West and Harold Nicolson's fabulously bisexual open marriage proved women really can have it all - a husband, two kids, a writing career and Virginia Woolf.

Maybe you're exploring your options. Maybe you don't want kids but you have questions. Either way, Kirsty Loehr provides another rollicking guide to the ups and downs of queer parenthood through the ages.

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Building strong young men from the inside out.

He's disappearing. Behind the closed door, lost in screens, making choices that keep you up at night. He's navigating a world designed to confuse him - algorithms designed to addict him - a world parents don't understand and can't break into. The headlines scream crisis. They warn us that boys are in deep trouble... and it's getting worse.

But it doesn't have to be like this.

Dr Justin Coulson has a different story to tell. In Boys, Justin Coulson reveals what decades of research suggests: when boys get what they actually need, they thrive. Not through force or fixing, but through connection, meaningful challenge, and someone who refuses to give up on them.

This book hands you the 'Playbook'. It cuts through the noise with practical, research-backed strategies for the battles you're fighting right now. Gaming. Pornography. Self-control. Friendships. School motivation. How to discipline without destroying trust. How to stay close when he's pushing away.

But beneath the tactics lies something more powerful: a vision of masculinity worth fighting for. Boys who help others feel safer and stronger. Who create surplus value. Who become not just good men, but the best version of themselves.

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Growing Up Digital

Helping Your Kids and Teens Navigate Life Online

by Susan Mclean