Lev is a young boy who loves learning about his Jewish culture and traditions. He helps Ima (his mom) braid the challah for Shabbat and learns about Bubbie, his great grandmother, who had to pretend she wasn't Jewish when she was young in order to stay safe. Bubbie heard many people say, 'Never again,' but Bubbie always maintained, 'We can't ever let anyone be treated like that again.' Bubbie stood up for what she believed. When Lev sees people, including his friend Ameera, marching for Palestine on the street outside his window, he asks Ima if they are just like Bubbie. Inspired by Lev's care and bravery, Ima takes him outside to join the march for Palestinian justice, bringing along a sign made for the occasion: Never again, for anyone.