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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist

Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the \"Value Proposition Canvas\" to design, test, create, and manage products and services customers actually want.

Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires.

In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.

Value Proposition Design is an essential companion to the \"Business Model Canvas\" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.\"

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Discover more than 500 of the most innovative, influential, and enduring products from the last five centuries in this fully revised and expanded edition of Phaidon's much-loved companion to the best of design

Take an extraordinary journey through objects from the last 500 years that have improved our environments and functionality, and shaped society and culture. With an image for each object featured and descriptive text including information about the product itself, its designer, manufacturer, and history,The Design Bookincludes iconic pieces by such masters as Le Corbusier, Philippe Starck, and the Eames, alongside classic objects such as the paper clip, the hurricane lantern, and the martini glass. This new edition also features 30 new products from the last 15 years, expertly selected and curated to reflect modern-day design breakthroughs.

Praise for the original edition:

\"Phaidon seems to have pulled off the rare trick of creating something accessible and wide-ranging, but genuinely interesting and informative too.\" - Design Week

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'Sometimes the movie knows you better than you know yourself, and you reveal your point of view about the world without ever even intending to.' - Wes Anderson

An archive is always a time-machine, but the archives of Wes Anderson take us on a journey not just through time, but through layers of stories and the experiences of storytelling - on paper and on film. This book is dedicated to these stories and celebrates Anderson's over 30 years in cinema.

From the start of his career, Anderson has maintained a rich library of notebooks, drawings, paintings, polaroids, props, puppets, sets, and costumes from his films. The objects shown here are enhanced and illuminated by Anderson's long-time collaborators: Owen Wilson, Jason Schwartzman, Scarlett Johansson, Tilda Swinton; composer Alexandre Desplat; musician Seu Jorge; and music supervisor Randall Poster. Also included: an extensive interview with Anderson himself, reflecting on his films and working process.

Wes Anderson: The Archives accompanies the first retrospective exhibition of Anderson's work, curated by la Cinémathèque française in Paris and the Design Museum in London in partnership with Wes Anderson

Edited by Johanna Agerman Ross, Matthieu Orléan and Lucia Savi.

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A beautifully presented survey of design and the applied arts, explored not by use, material, form or date - but by colour

The V&A Book of Colour in Design is attractively simple: a celebration and exploration of colour, as revealed through objects in the world-class collections of the Victoria and Albert Museum in London. Structured by colour, it offers fascinating insights into the choices made by designers and makers from across the world and throughout history.

Each chapter begins with a brief introduction that considers the history, symbolism, and use of an individual colour. Objects - from items of jewelry, textiles, glassware and ceramics to furniture and more - are reproduced in a visual selection that explores the varied hues of every colour. However different objects within each section may be in their detail and meaning, they are united by their common colour, revealing surprising connections between them. Throughout, narrative captions bring together disparate items from across the V&A's collection to explore the universal significance of colour in art and design.

Beautifully designed, this highly visual, colour-led survey of design and the applied arts is a compelling sourcebook with broad appeal for anyone interested or involved in all aspects of visual culture.

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Minimalist Furniture Design

by Salvador Lopez