Bad writing can't be blamed on the Internet, or on 'the kids today'. Good writing has always been hard- a performance requiring pretense, empathy, and a drive for coherence. In The Sense of Style, cognitive scientist and linguist Steven Pinker uses the latest scientific insights to bring us a style and usage guide for the 21st century. Can we distinguish the myths about language from rules that enhance clarity and grace? As Pinker shows, everyone can improve their mastery of writing and their appreciation of the art (yes, 'their').